Digital entertainment marketing consultancy. We market, promote & distribute original music & film content to domestic & international platforms.

Official marketing rep for RIZE, The Bonez and Jesse McFaddin in the Americas! ^_^

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Asker Anonymous Asks:
what do u think about nicki skinny shaming in anaconda?
bigapplestyle bigapplestyle Said:


I think skinny ppl can turn off her song and open literally any magazine, watch any other video or movie and tv show and see their body types idealized and praised

If you watched/listened to Anaconda and the only thing that disturbed you was “skinny shaming”…your listening comprehension skills need help or else the endoresement of “drug culture” or women being objectified and only as valuable as the size of their ASSets is something you 100% support.

I’m a “skinny chick” and the last verse didn’t offend me in the least. EVERYTHING else in the song did.

Have several seats with your false injured feelings and fake attempt to create a new cause.

BASM client Native Sun gets more love from the online music community with the addition of their latest single “Burden of Proof” being added to the popular Coast 2 Coast Mixtapes platform on their #MakinMoves Vol 270 Mixtape! #MakinMoves specifically promotes up and coming hip hop artists across the US. Check out Burden of Proof (track #97) now & support authentic hip hop! 

Ill Will is a popular blog based out of the UK that focuses on Hip Hop that’s less about popping bottles and more about substance. Well this weekend they gave their review of Native Sun’s most recent release, Burden of Proof!

It’s obviously an afternoon of real Hip Hop today with another dope cut landing in my inbox. “Burden Of Proof” is the latest form indie group Native Sun. Reminiscent of early Little Brother thanks to its rattling piano keys over a hotbed of boom bap claps resulting in some feel-good instrumentation, the icing on the cake comes when it’s laced with some positive lyrical content.

Produced by Brandon Meeks, look out for this one on the Indianapolis crew’s upcoming Undeniable EP.

Warning: this is not for those searching for the next bottle popping strip club anthem with no progressive lyrical content.

Read the full story here:

Native Sun is now on MTV Artists, a portal created by the original arbiters of all things music to help fans discover more music, new artists and give artists more opportunities to reach a wider audience! Available on desktop and as a mobile app!

Visit their artist page:

For more info on Native Sun, visit or follow them on Twitter @NativeSunLive


(click the image above to watch the video)

The Bonez, a rising mash up rock band featuring members from two iconic J-Rock bands (RIZE & Pay Money to My Pain) returns to MTV Iggy with the music video, Place of Fire, which is made in collaboration with Zippo Lighters to celebrate their special edition collection featuring the band’s logo with the iconic lighter brand.


This is The Bonez’ second time appearing on MTV Iggy after forming as an official group. Earlier this year their video Needle and Thread debuted in the US on MTV Iggy. And last year, lead singer Jesse McFaddin, appeared on the online platform with Access Violation which kicked off his Stand Up! project that lead to the eventual formation of The Bonez.

Watch Place of Fire on MTV Iggy

For more info on The Bonez, visit or follow them on Twitter @The__Bonez

Indy hip hop trio Native Sun gets love from Hip Hop Speakeasy, a site dedicated to promoting and discovering good underground hip hop!

Read the full story here

Native Sun gets a mention from Curb Weight, a Midwest focused Hip Hop blog…proving that Indy is on the come up!

Read on here

Native Sun gets a mention in popular Hip Hop focused blog, Hip Hop Never Dies for their new single “Burden of Proof”

Check it out here

I haven’t done a “marketing fails” post in a really long time but this weekend seems to be one where people are tripping all over themselves to make major marketing mistakes. One of them I posted on my Instagram regarding poor word choice

Today I had someone from a UK MLM beauty company (Arbonne) reach out to me on Twitter and lie about their affiliation - even though their own Twitter bio lists their associate ID. Look, there’s nothing wrong with working for an MLM and promoting them. It’s a great way to work from home, and if you’re dedicated and committed, you can make great money. But please don’t lie about your affiliation to a brand if your very social media bio says that you are in fact associated with said brand - you end up hurting the brand’s image more than you’re helping it.

A quick rundown:

I run a bridal blog called The Anti Bridezilla and last week I posted a review on Cetaphil - a brand who’s PR team I worked with to receive samples in exchange for writing a review. The Twitter user in question replied to my tweet recommending that I consider Arbonne. I checked her bio to see the affiliation, and it clearly shows her consultant ID number & instructs users to enter her ID when they shop on Arbonne’s website. Not to mention, she says in her tweet to me that she’s now a consultant.

Now when it comes to MLM style brands, only headquarters or their authorized PR agent can approve press outreach initiatives. Which means, for example, if I wanted to write about Arbonne, I’d need to work with their corporate headquarters, not a consultant. As you can see in the exchange, I politely thanked her for the tip and let her know protocol. And here’s where it got weird. She replies back saying she’s not officially with the company…just a fan…even though in her first tweet she already said she was a consultant with the company. 

Anyway, the moral of this story is if you decide to work with a MLM, please be honest in your dealings. You are in fact a sales rep - please don’t get confused by the cute title they give you. Whether your goal is to sign up more people under you (a la pyramid scheme) or to sell products direct to the consumer for commissions, you are bound by the same marketing rules as a traditional corporate brand.